Marriott International, Inc. (NASDAQ: MAR) together with Ian Schrager and the owner and developer, KKH Property Investors, announced yesterday their plans to open a new property in Barcelona, Spain in 2017, The Barcelona EDITION.
EDITION is the first true luxury-lifestyle brand which combines the personal, intimate, individualized and unique hotel experience that Ian Schrager is known for, with the reach, operational expertise and global scale of Marriott International. Marriott International will manage the hotel under a long-term agreement.
The 100-room hotel will boast an enviable locale in the destination’s famed Ciutat Vella district, close to the Cathedral of Barcelona and nearly adjacent to the iconic Santa Caterina Market. Within fifteen minutes of the beach, the hotel will also be set within walking distance of many of the city’s most beloved landmarks including the Picasso museum, Santa Maria del Mar church, Palau de la Musica and Paseo de Gracia.
“We are delighted to announce what will be our third EDITION Hotel in Europe, debuting in one of the most sophisticated and vibrant cities in the region,” said Dan Flannery, global managing director of EDITION. “EDITION continues to thrive following the recent and iconic openings of London, Miami Beach and New York City, and we couldn’t be more excited about the potential for the brand throughout Europe,” said Mr. Flannery.
Ian Schrager, chairman and chief executive officer of Ian Schrager Company, commented, “I am proud to further the global expansion of the brand with this incredibly exciting project in Barcelona. The city represents a great, cultural epi-center of Europe, making it an ideal location for the region’s newest EDITION.”
The unique project will encompass a total transformation by Office of Architecture in Barcelona – OAB (Carlos Ferrater Studio), of an existing office building into a modern and contemporary luxury-lifestyle hotel with a casual yet timeless feel co-created by Ian Schrager and famed Spanish designer, Lázaro Rosa-Violán. The space will include three distinct restaurant experiences, along with an activated lobby space, club and rooftop bar area.
“We are delighted to be able to bring this iconic project to Barcelona with Marriott International and Ian Schrager. This is a project that speaks to the very heart of our city,” said Josep-Maria Farré, founder of KKH Capital Group, a shareholder of KHH Property Investors. “We are transforming an outdated property into what will be an exciting landmark hotel, creating an experience that respects the environment and the urban setting of Barcelona.”
Now open in New York, London, Miami and Istanbul, EDITION Hotels has marked the next chapter in the lifestyle hotel story. This delicate balancing act encompasses, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings "all under one roof". The authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott International results in a truly distinct product that sets itself apart from anything else currently in the marketplace.
Each hotel with its rare individuality, authenticity, originality and unique ethos reflects the best of the cultural and social milieu of its location and of the time. Although all of the hotels look completely
different from each other, the brand's unifying aesthetic is in its approach and attitude to the modern lifestyle rather than its appearance. EDITION is about an attitude and the way it makes you feel rather than the way it looks. Sophisticated public spaces, finishes, design and details serve the experience, not drive it.
Future hotels are planned for Sanya, China (2016), Bangkok (2017), Abu Dhabi (2017), Shanghai (2017), Times Square (2018), West Hollywood (2018), Reykjavik, Iceland (2018), Bali, Indonesia (2018) and Dubai (2019).
Marriott International’s luxury and lifestyle brand portfolio includes The Ritz-Carlton Hotel Company, EDITION Hotels, BVLGARI Hotels & Resorts, JW Marriott Hotels & Resorts, Autograph Collection, Renaissance Hotels, AC Hotels and Moxy Hotels – totaling more 550 properties worldwide. Marriott’s Luxury and Lifestyle portfolio also accounts for approximately 25 percent of company’s system-wide development pipeline. Future plans call for the addition of more than 250 additional luxury and lifestyle hotel projects over the next several years.
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