Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) yesterday announced that Westin Hotels & Resorts will expand its presence in Latin America with the development of the brand new Westin Monterrey set to open in 2019. The signing is part of Starwood’s aggressive growth strategy in Latin America and Mexico and marks the debut of the Westin brand in Mexico’s second largest city. Developed by Desarrollos Missouri and managed by Starwood, The Westin Monterrey will join the brand’s portfolio located in key markets, including Mexico City, Guadalajara, Los Cabos, Cancun and Puerto Vallarta.
“We are thrilled to bring the Westin brand to Monterrey, another vibrant, bustling city in Mexico that continues to be our top-performing market in Latin America,” said Jorge Giannattasio, Senior Vice President and Chief of Latin American Operations for Starwood Hotels & Resorts. “Developers and guests recognize the power of Westin; from our iconic Heavenly Bed to our Gear Lending partnership with New Balance, we will ensure guests leave feeling better than when they arrived.”
The Westin Monterrey is set to modernize the city’s hotel offering through Westin’s distinctive architectural and interior design as well as its unique wellness program. The hotel will be part of Punto Valle, the city’s most exclusive neighborhood, which will also include high-end office space and upscale shops and restaurants that cater to international and national business travelers as well as the city’s affluent residents.
“We are delighted to have such a powerful brand as the Westin become part of Punto Valle,” said Ana Garza, Director of Commercialization of Punto Valle and Founding Partner of Desarrollos Missouri. “Our project aims to be the new meeting point of the city, providing a completely new shopping experience, and the Westin perfectly complements our lifestyle concept.”
With 180 exquisitely designed guestrooms and suites, The Westin Monterrey will feature the brand’s signature amenities and services, including the world-renowned Heavenly® Bed and invigorating Heavenly® Bath experience. The hotel will also bring to life all of the brand’s unique wellness program throughout its guestrooms and public spaces. Guests will enjoy the hotel’s extensive leisure facilities, including the WestinWORKOUT® fitness studio, a rooftop swimming pool and the Heavenly® Spa, which offers the brand’s specialty wellness and beauty treatments. Two inspiring restaurants in the hotel will provide a variety of healthy culinary options alongside the brand’s nutrient-rich and delicious SuperFoodsRx™ menus.
Currently, there are 14 Westin-branded hotels in operation in Latin America with two more hotels underway, including The Westin Monterrey and The Westin Cozumel, which will open mid-2016. In Mexico, Starwood currently operates 30 hotels across eight distinct brands and 12 more are in development.
“Mexico continues to be the bright spot for development in Latin America, and we are on track to reach more than 40 hotels by 2020,” said Victor Vazquez, Vice President of Development for Starwood Latin America. “Westin has a robust presence in Mexico, with urban and leisure hotels in the country’s main destinations and continues to be one of the most sought-after brands by developers and guests in this thriving market.”
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