Did you notice that your ranking on TripAdvisor fell recently?
This is because in January of this year, TripAdvisor began the implementation of their new algorithm for Popularity Rankings and by April this was applied to hotels, restaurants, and other attractions. They decided to transform their Popularity Ranking algorithm to provide more dependable, real data to their users instead of data that might be skewed by fast risers, to use their terminology.
What does this mean for my property?
Through this update TripAdvisor re-emphasizes the importance of steadily acquiring reviews and engaging with guests. The more new reviews you have, the greater the chance of appearing better ranked on TripAdvisor. If you fail to consistently collect reviews from your guests, your ranking will fall.
How can I improve my City Rank?
Quality, recency, and quantity are crucial to moving up or continuing with a positive city ranking. Ensure your property acquires good, recent, and many reviews to stay at the top. With Review Analytics from Customer Alliance, you have the solution to overcome the changes to TripAdvisor by maintaining and improving your reputation through automated processes.
Interested in changing your rankings across online portals? Talk to a Customer Alliance representative about our online reputation management solution, Review Analytics, today!
About the company
Customer Alliance is a young, Berlin-based company offering smart solutions for hotels. Customer Alliances Review Analytics is the official tool of the German Hotel Association (IHA) for hotel reputation management. More than 35.000 hotels in over 35 countries are already improving their workflow with the 360° reputation management. software.
Review Analytics helps hoteliers get more authentic reviews to improve their online reputation. Hoteliers can keep track of how they are doing in relation to their competitors, as well as more effectively increase their sales by generating commission-free bookings through their own distribution channels.
Since officially starting in 2009, the fast-growing company has become a 90+ person international team composed of members coming from various backgrounds in the tourism & hotel industry.
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