Hard Rock International, in collaboration with glh Hotels, unveiled plans for Hard Rock Hotel London. A conversion of the existing Cumberland Hotel, the Hard Rock Hotel London will be located directly at Marble Arch on Hyde Park and at the crossroads of Oxford Street and Park Lane. Offering panoramic views over Hyde Park, the 900-room Hard Rock Hotel London is scheduled for completion in summer 2018.
"From our foundation in 1971 with the opening of the first Hard Rock Cafe in London to the many days and nights spent at the legendary Hard Rock Calling festival in Hyde Park, London has always been a special city as the birthplace of our brand," says Hamish Dodds, chief executive officer at Hard Rock International. "We look forward to completing the circle and establishing the Hard Rock Hotel in London, a legendary musical city that brought the greatest styles of rock to the world stage."
A short walk from the original Hard Rock Cafe, the upcoming Hard Rock Hotel will stay true to the city's musical heritage through live events featuring both local and international talents. In addition, the music-inspired hotel will celebrate London's standing as an epicenter of classic and contemporary music with curated memorabilia displays and a memorabilia vault within, housing some of the brand's more than 80,000 historical pieces.
"With Hard Rock's proven track record of world-class service and hospitality, combined with glh Hotels' extensive operating skills and expertise in the region as the largest hotel owner-operator in London, we are confident the future Hard Rock Hotel will be a success and we look forward to continuing to grow our collaboration," says Mike DeNoma, chief executive officer of glh Hotels.
Hard Rock Hotel London will feature a vast, welcoming lobby lounge offering guests signature cocktails and live music, an on-site Hard Rock Cafe and a Rock Shop, featuring the brand's iconic merchandise. The hotel will also cater to guests with a full service Rock Spa, signature restaurant and sophisticated speakeasy. In addition to an unmatched location at the entrance to Hyde Park, guests will also enjoy convenient access to some of London's most notable West End attractions, including Buckingham Palace, the theater district, SoHo nightlife and the trendy shopping areas along Regent, Oxford and Carnaby Streets.
"glh Hotels has been at the forefront of hotel innovation in recent years, successfully adapting services for today's guests who are increasingly international and digital savvy, and was the first owner operator to provide super-fast, free unlimited Wi-Fi as standard. Recognizing the importance of ensuring modern travelers stay comfortable and connected, glh Hotels will apply its operational expertise to provide a world-class customer experience at the Hard Rock Hotel London," says Colin Roy, chief marketing officer of glh Hotels.
Having announced over ten projects in the past year, including Hard Rock Hotel New York, Hard Rock Hotel Berlin Checkpoint Charlie and Hard Rock Hotel Atlanta, the brand is honored to add Hard Rock Hotel London to the list of upcoming international destinations.
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