Excerpt from eMarketer
eMarketer estimates worldwide digital travel sales - which include leisure and unmanaged business travel sales booked via any device - will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period, as explored in a new eMarketer report, “ Worldwide Digital Travel Sales: The Complete eMarketer Forecast for 2016” (eMarketer PRO customers only).
North America will be the world's largest market for digital travel sales this year. But in 2017, eMarketer expects Asia-Pacific will claim this title, one year earlier than previously estimated. Faster expansion of digital travel commerce in China will primarily drive this gain.
Stronger-than-expected sales gains in Asia-Pacific have also led eMarketer to raise its growth estimates for worldwide digital travel sales for each year of the forecast period.
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