Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that it will enter Armenia with the opening of The Alexander, a Luxury Collection Hotel, Yerevan. The unique hotel is scheduled to open in summer 2017, underscoring Starwood’s strategy to meet the growing demand for experiential luxury travel in emerging markets around the globe.
“On the heels of surpassing the 100th hotel milestone, The Luxury Collection continues its rapid expansion with the signing of The Alexander in the historic destination of Yerevan,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are proud to partner with Tsupani CJSC and continue to deliver on our promise of bringing a new level of luxury to the CIS. The hotel, ideally located in the heart of Armenia’s capital, will offer guests unique access to authentic destination experiences.”
“We are excited to partner with Starwood Hotels & Resorts and bring The Luxury Collection brand to Armenia. This hotel will be the first international luxury hotel in the country, and we expect it will also become the best,” said Asmik Ambartsumyan, the majority shareholder of Tsupani CJSC.
The Alexander hotel, will be located in one of the most prestigious addresses in the capital city, close to the Republic Square. The Institute of Ancient Manuscripts known for its literary anthology dating back to the ninth century, the whimsical and famous seven fountains, as well as the History Museum and National Art Gallery, the largest art museum in Armenia, are just steps away from the hotel. The new-build property will feature 114 luxurious guest rooms, including 17 opulent suites and a Presidential Suite. In addition, The Alexander hotel will also offer superlative event and meeting spaces including a ballroom, eight meeting rooms and a business center. The unparalleled wellness facilities include an indoor pool, spa and a fitness center. Culinary offerings at The Alexander will include an all-day dining restaurant, a cigar club and a lobby bar.
“We are confident that The Luxury Collection brand’s unique and refined offerings will perfectly complement the hallmarks of The Alexander hotel,” said Anatoly Kondratenko, Senior Director, Starwood Development, Europe, Africa and Middle East. “In addition to being the first Starwood hotel in Armenia, the signing of The Alexander showcases our commitment to the burgeoning CIS travel market.”
Currently, Starwood operates nine hotels in The Commonwealth of Independent States (CIS) under five of its distinctive lifestyle brands, including The Luxury Collection, W, St. Regis, Sheraton and Four Points by Sheraton. Starwood is expanding its presence across the region with five new hotels expected to open by the end of 2018. These include The Alexander in Yerevan, The St. Regis Astana and The Residences at The St. Regis Astana, Four Points by Sheraton hotels in Krasnodar and Moscow Vnukovo Airport, as well as Sheraton Rostov-on-Don in Russia.
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