The alignment of goals between owners and operators has always been dif cult, due to the different perspectives of both parties. Owners primarily care about increasing asset value and bottom line cash ow, while management tend to focus more on daily operations and top line revenue.
To help align these efforts and achieve great results, it is important for owners to nd professionals who have experience in operations and are able to add great value to the asset. In this case, the asset manager, owners representative, plays a key role in management selections, contract negotiations, monitoring performance, strategic planning, and balancing the priorities of both owners and management.
Overall, the owner, asset manager, and management company must synergize their expertise when working towards the ultimate goal of the successful business.
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