European Travel Trends

5 European Holiday Travel Trends for 2016 - By Ashley Proceviat

Arial view of London
5 European Holiday Travel Trends for 2016


As we move head-on into the holiday travel season, Sojern’s Q3 Global Travel Insights report uncovers important findings on how this busy period is shaping up for European travelers. Here is some of what we found:

This holiday season, Europeans are flying long-haul to beat the cold – Forget snow capped mountains and festive getaways, warm weather destinations dominate long-haul travel for Q4, with Bangkok, Dubai, Miami and Bali among the top five.

Spain remains top for short-haul travelers with Barcelona, Palma de Mallorca and Madrid among the top five short-haul destinations. No doubt that Spain provides some milder weather for those looking to escape colder temperatures in other parts of Europe.

Europeans are showing a strong preference for travel to former territories – including Pointe-a-Pitre and Fort-de-France for French travelers, Sydney for British travelers and Cape Town for the Dutch.

Saturday is the top day for departures searched for Q4, with a quarter of short-haul departures occurring on that day, and 22% of long-haul departures.

The most popular departure days searched are immediately before or after Christmas – the busiest days for December travel in Europe are the 23, 22, and 26.

Interested in knowing more? Check out the entire report here.

About Ashley

Ashley is Sojern's Marketing Manager, EMEA & APAC and works in the London office. Originally from Canada, she's been living in London for over four years, and is actively trying to fill all the pages in her passport. She has never met a cheese she didn't like.

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