Davidson Hotels & Resorts announced Michelle Engstrom as the new corporate director of venue marketing and programming for its lifestyle and luxury division, Pivot Hotels & Resorts. With dual reporting to Patricia Davis, vice president of sales, marketing and revenue management and Caroline Dyal, vice president of operations, Engstrom will drive venue marketing and activation efforts for all Pivot hotel venues, while providing a consistent brand voice amping up venue marketing objectives to support overall venue strategy.
Engstrom joins Pivot with more than 10 years of venue marketing experience, most recently from SLS Las Vegas, where, during her tenure, she was the opening director of nightlife marketing before taking on the role of director of business affairs for nightlife, with venues including the The Foundry, Foxtail Nightclub & Pool and The Sayers Club. Following her start in the entertainment industry, Michelle developed an interest in event marketing, kicking off her career with Bolthouse Productions/SBE. Occupying a utility role at Bolthouse allowed Engstrom to gain extensive experience in venue marketing and promotions, entertainment relations and corporate red carpet events, which led to her next marketing role with the TAO Group in Las Vegas, overseeing efforts for TAO, LAVO, TAO Beach, and Marquee Nightclub and Dayclub. Engstrom sees her new role as one that will not only impact brand awareness and community engagement but truly increase growth opportunities for Pivot Hotels & Resorts by creating partnerships that elevate and maximize potential of each venue from a branding and revenue perspective.
"We welcome Michelle's passion and drive to help create and promote our venues' unforgettable food and beverage experiences," said Albert Smith. "The Pivot team believes inspiring food & beverage programming gives credibility and cache to travelers looking for unique experiences while staying at our hotels. Fresh, local ingredients in engaging settings is one of our signatures and our venue marketing role was created to help bring that to life by driving awareness, ensuring on-going programming to keep our venues relevant and help us establish partnerships we can leverage across the portfolio."
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