Fuel Travel Marketing is back with another podcast that gives insight into what it takes to be a hotel advertising expert.
To listen to the podcast, visit their website.
Google has defined four stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online with friends and family.
- “I want to get away moments” – dreaming moments
- “Time to make a plan moments” – planning moments
- “Let’s book it moments” – booking moments
- “Can’t wait to explore moments” – experiencing moments
In Fuel's new guide (available at www.fueltravel.com/advertising/), they combine Google’s travel micro-moments with the traditional sales funnel to help hotel marketers better align advertising platforms and ad offerings with each stage of the travel shopping process.
At Fuel, we think a little differently. We believe that we’re making the world just a little bit better by connecting people with the right products and services. “Travel Marketing…Simplified.” That’s our motto and our commitment. Headquartered in the heart of the travel and tourism industry in Myrtle Beach, S.C., Fuel provides all digital services in-house through a team of experts who understand the potential of well-executed, effective online marketing. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456, visit our website or check us out on Facebook, Twitter, Instagram and Google+.
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