Travel Agents Or Technology

Travel Agents or Technology? Travellers Reveal the One They Trust More -

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According to new research from global market research group Mintel, over the last year 12% of Americans booked accommodations on a home-share website like Airbnb and HomeAway. That rises to 19% among Millennial travellers, which Mintel defines as a group aged 23-40.

Despite the plethora of third-party online booking providers like Expedia, Kayak, Booking and, the survey also showed that the most popular way to book a trip remains the traditional travel agency, with 40% of Americans working directly with an agent. That compares to 35% of consumers who booked through an online travel agency.

While consumers have been quick to embrace the convenience of self check-in kiosks, authors noted a reluctance and scepticism for technologies like virtual reality and artificial intelligence when it comes to travel planning.

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