WoodSpring Hotels today announced that it remains on track to open 21 hotels during 2017, including 14 franchised and seven corporate owned and operated hotels. This brings the company’s full portfolio to 235 properties nationwide. Additionally, WoodSpring announced that the company plans to open an additional 45 hotels (35 franchised, 10 corporate owned and operated) in 2018, has executed 23 deals year-to-date and has over 25 deals in the sales pipeline across the U.S., making it a record development year for the brand.
“Hotel real estate development remains an attractive investment opportunity, and the WoodSpring product provides ownership groups with an easy-to-operate model with low overhead and higher ROIs that attracts long-term guests,” said Gary DeLapp, president and CEO, WoodSpring Hotels. “As strong as 2017 has been, 2018 looks even more promising. We expect to grow our portfolio by approximately 25 percent in the coming year, a testament to the brand’s durability through all phases of the economic cycle.”
Cities opening franchised hotels this year:
|1.||Tampa (Northeast), Fla.||8.||Denver (Centennial), Colo.|
|2.||Daytona, Fla.||9.||Houston (Northwest), Texas|
|3.||Dallas (Plano), Texas||10.||Miami (Richmond Heights), Fla.|
|4.||Seattle (Everett), Wash.||11.||Savannah (Pooler), Ga.|
|5.||South Plainfield, N.J.||12.||Nashville (North), Tenn.|
|6.||Cherry Hill, N.J.||13.||Tampa (Brandon), Fla.|
|7.||West Monroe, La.||14.||Seattle (Redmond), Wash.|
WoodSpring corporate hotels are opening in these cities this year:
|1.||Minneapolis (Fridley), Minn.||5.||Providence, R.I.|
|2.||Manchester (Merrimack), N.H.||6.||Boston (Saugus), Mass.|
|3.||Detroit (Rochester Hills), Mich.||7.||Miami (Deerfield Beach), Fla.|
|4.||Melbourne (West Haven), Fla.|
The new properties come on the heels of WoodSpring’s recently completed brand conversion process. The refreshment program focused on virtually all aspects of each hotel, including new employee uniforms, brand-wide free wireless internet access throughout the hotel, new interior and exterior signage, in-room collateral and marketing materials, as well as a fresh new bedding package.
WoodSpring also recently refined its marketing efforts to center on the “Suites, Kitchens and Wi-Fi, Oh My” theme across its digital platform. On-property assets provide continued engagement by encouraging guests to download its recently launched Mobile Quick Link and prompting guests to book direct with WoodSpring. Locally, targeted sales strategies and plans were created for each market to convey the changes to consumers, while the brand launched its new website, www.woodspring.com. The site includes new photography, as well as content updates across all sites, contact centers, social media guest review and consumer feedback portals, for a more nationally focused effort. WoodSpring also updated its phone technology systems and scripts.
“Over the past two years, our unit growth has increased more than 25 percent, from 105 properties to 133,” said Ron Burgett, executive vice president of franchise development and operations, WoodSpring Hotels. “Of our 56 current multi-unit franchisees, 26 have joined us over the last three years, and franchise fee revenue growth has increased 37 percent as a result. The WoodSpring brand has been fully reinvigorated with updated product, new corporate leadership and improved marketing efforts. The results already are paying dividends.”
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