Management Appointment Fuel Travel Marketing

Fuel Travel Marketing Welcomes New VP of Business Development and Web Developer to Its Growing Team


Fuel Travel Marketing, the travel and tourism industry experts on driving direct bookings, introduces Ken Alwell and Patrick Werner to its innovative team of hospitality experts in the areas of new business and web development. 

Alwell joins Fuel as the vice president of business development where he will serve as a leader in the execution of the business plan and new business strategy. He will be responsible for developing and maintaining new partnerships, making software demos and sales presentations, and heading up special projects. 

Prior to joining Fuel, Alwell served as the vice president of sales for Journey and vice president of business development for Blue Magnet Interactive. He joins us from Petaluma, California where he spent the last three years. When Alwell isn't hard at work driving new business, he enjoys spending time with his family; debunking math puzzles and is an expert at Sudoku. 

Werner joins Fuel Travel Marketing as its newest web developer. He will code, test and maintain new and existing web-based applications. He will also collaborate with team members on product definition, scope and timing, as well as document all work and troubleshoot and solve those pesky computer bugs. 

Werner previously worked as a developer at International Textile Group. Prior to that, he worked as a freelance developer and cable technician at Comcast. Werner grew up in Knoxville, Tenn. and attended the University of Tennessee, where he earned a Bachelor of Science degree. In his spare time, Werner enjoys scuba diving, fishing, relaxing on the beach and cooking. 

“Ken and Patrick will be instrumental players in driving new business and enhancing our products," said Stuart Butler, COO of Fuel Travel Marketing. "Fuel has been fortunate to be extremely busy lately and we look forward to having Ken and Patrick increase production and help out the overall structure of our team." 

Fuel is a comprehensive digital marketing agency for the hospitality and tourism industry, with services including website development, SEO, PPC, email marketing and more. Fuel also creates cutting-edge software that helps hotels increase direct bookings and decrease reliance on online travel agencies (OTAs). Products include Guest Express—the industry’s most feature-rich hotel mobile app; Guest Desk—the online booking engine that transacts more than $400 million in online revenue each year; and Fuel Gauge Marketing Dashboard—the world’s most advanced analytics and insights tool for hotels. 

About Fuel

At Fuel, we think a little differently. We believe that we’re making the world just a little bit better by connecting people with the right products and services. “Travel Marketing…Simplified.” That’s our motto and our commitment. Headquartered in the heart of the travel and tourism industry in Myrtle Beach, S.C., Fuel provides all digital services in-house through a team of experts who understand the potential of well-executed, effective online marketing. To learn more about Fuel and to take your travel marketing to the next level, call (843) 839-1456, visit our website or check us out on Facebook, Twitter, Instagram and Google+.


Editorial Contacts:

Margaret Hoynes,, (843) 916-2000
Paul Hughes,, (843) 916-2000

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