Welcome to the New Year! With the busy holiday season behind us, it’s time to recalibrate. We want to ensure that in 2018, you achieve your digital marketing goals—for your property, and for your brand.
Sojern’s latest release, The Hotelier’s Guide to Digital Marketing in 2018 does just that. We consulted the best and brightest digital thought leaders and trendsetters in the hospitality space. They share their recommendations for elevating your online marketing presence, whether you’re just getting started or looking to take it to the next level. Here’s a sneak peak of some of our contributors, no particular order:
Bruce Dincin of Choice Hotels shares mobile success
The world is moving to mobile, and for travel, it is the primary tool for research and planning. While bookings still tend to occur on desktop, a mobile strategy is crucial for creating brand recognition and affinity early on in the path to purchase. However, mobile bookings are growing. In fact, one-third of all travel bookings will occur on mobile by 2020—worth an estimated $60B.
Choice Hotels has been a trailblazer in developing a mobile strategy. “Increasingly, people are booking via their mobile device,” says Bruce Dincin, Senior Director of Customer Acquisition and Social Media, “so it’s crucial for travel marketers to reach them in that environment.” Check out the guide to find out more about their mobile success.
Gerardo Murray shares how IHG took a chance on native, with strong results
Native advertising is set to be the primary format on mobile. By 2020, an estimated 63% of global mobile ad spend will be on native ad formats.
As early adopters of the native format in the LATAM region, InterContinental Hotels Group, realizes the benefits of, “targeting in a less intrusive manner,” says IHG VP of Brands and Marketing for Mexico, Latin America and the Caribbean, Gerardo Murray. Find out just how well their efforts paid off by downloading the full guide.
Craig Fowler of Courtyard by Marriott explains how Video allows them to stand out
Video and travel are perfectly matched. What better way to create the sense of wanderlust than immersing viewers in your beautiful sights, sounds and experiences? In fact, two-thirds of travelers use video as a source of inspiration.
Courtyard by Marriott has invested in video as a way to drive consideration and engagement. Find out what Craig Fowler, Senior Director of Brand Marketing, has to say about their experience with video by downloading the guide.
Many thanks to all of our contributors to this piece, and happy 2018!
Ashley is Sojern's Marketing Manager, EMEA & APAC and works in the London office. Originally from Canada, she's been living in London for over four years, and is actively trying to fill all the pages in her passport. She has never met a cheese she didn't like.
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