Unfortunately, the cost of one of the most popular marketing tools available to hoteliers continues to rise. In just a short amount of time, weve seen dramatic surges in search engine marketing pay-per-click (PPC) costs (especially on Google), burning holes in hotel marketing budgets around the globe.
With homesharing apps now a firm fixture on the smartphones of many travelers, big name hotel brands are increasingly looking to build their own presence in the home rental market - and are doing it in their own way.
The Canadian hotel industry reported occupancy rose 0.7% to 68.5%, ADR increased 2.7% to 158.57 Canadian dollars ($123.04) and RevPAR rose 3.4% to CA$108.66 ($84.32).
As part of a major reinvestment, IHG (InterContinental Hotels Group) is creating over 70 jobs and refurbishing 60,000 square feet of office space at its three-storey corporate facilities in Branston, Burton upon Trent.