In 2017, the U.S. hotel industry saw occupancy increase 0.9% to $65.9%, and a 2.1% ADR increase to $126.72 drove RevPAR up 3% to $83.57 over 2016.
For 2018 the U.S. hotel industry is projected to report a 0.3% increase in occupancy to 66.1%, a 2.4% rise in average daily rate (ADR) to US$129.77 and a 2.7% lift in revenue per available room (RevPAR) to US$85.82.
Protecting guests information (and employees information) from hackers is one of the biggest business challenges faced by hotel owners today. Data breaches can result in loss of reputation and loss of revenue, and can trigger costly lawsuits and government investigations.
Marcus Hotels & Resorts announced it has been selected to manage the Murieta Inn and Spa in Rancho Murieta, California, which opened today. The newly constructed luxury inn and spa is located southeast of Sacramento among the foothills of the Sierra Nevada Range in what is known as Gold Country.