Topic - Marketing

Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to your hotel. Today, we want to turn things around and recommend a few things NOT to do! continue reading →

In the 2010's we have witnessed a transition in group bookings to electronic conversations, as an increasing percentage of meetings, conferences and events are being booked without there being even one voice call between buyer and seller. While there is still human engagement needed to finalize contracts and details, sales is increasingly a depersonalized, transactional process done via direct email (to 'sales@hotelname.com') or via correspondence that takes place in online portals. continue reading →

Hotel marketing success requires daily discipline. continue reading →

Direct hotel bookings are highly valuable to boutique hoteliers, but getting them can be a real challenge. Our Path to Purchase report offers insights into how a boutique hotel guest searches and books their room and how you can intercept that journey. continue reading →

The cost of guest acquisition is on everyone’s mind these days, which means GM’s are feeling pressure from ownership, asset managers and their hotel management companies to maximize the ROI from their marketing investments. continue reading →

By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an upgrade with the ability to add a property description, Facebook announced a new ad targeting option called Trip Consideration that allows hotel brands to reach potential guests in the early stages of travel planning and reaching people with online display ads based on their TV consumption (yes, Netflix included) is all the rage. From SEO to design, read on for the latest trends in hotel digital marketing. continue reading →

Smart hotel marketing pros are using simple math get more budget. continue reading →

If there were any doubt as to Airbnb’s true intentions of entering the OTA space and start aggressively competing with online travel agency giants such as Booking.com and Expedia, they need to be laid to rest immediately. continue reading →

This article is part two in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments and increasing direct bookings throughout every stage of the travel planning journey. This article focuses on the first stage of travel planning: the dreaming phase. continue reading →

Instagram represents an opportunity for flagged hotels to shift travelers’ perceptions of a boring, me-too branded property to a unique travel experience not found anywhere else. The content is universal, shareable and easily understood by a wide range of audiences. continue reading →