Smart hotel marketers prioritize keeping up-to-date on email marketing best practices in order to continually improve their programs and reap a growing return on investment. Here are some of our email best practices for hotel and resort marketers looking to improve their profits in 2018
If youve been in the hotel industry long enough, youd remember when having a few wholesalers contracts, a fancy brochure and a telephone number were pretty much all you needed to stay in business. The bad news is that the good ol days are gone for good. Hotel marketing is getting more and more complicated, and its unlikely that the trend will revert any time soon, so youd better be prepared to overcome new obstacles and challenges every week.
Unfortunately, the cost of one of the most popular marketing tools available to hoteliers continues to rise. In just a short amount of time, weve seen dramatic surges in search engine marketing pay-per-click (PPC) costs (especially on Google), burning holes in hotel marketing budgets around the globe.
The partnership will see 10 Radisson Rewards points equivalent to one Fortune Wings point, with the minimum redemption being 2,000 Radisson Rewards points, which converts to 200 Fortune Wings points.