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Hotel Trends

Luxury Hotels
Rosewood Hong Kong, Room with a view of Hong Kong Island - © Suzanne Godfrey

Luxury Hotels and a 'Sense of Place': The Branding Imperative - By Dr Suzanne Godfrey

'Sense of place' has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging.

The Modern Traveller
Aerial view highway loop over a road junction - Unsplash+

Understanding Modern Travel Trends: Latest AnalyticsIQ Research

To better understand the current state of the travel industry and latest travel trends, AnalyticsIQ's Cognitive Sciences team lead a comprehensive study to better gauge how people are traveling and the modern travel-related behaviors we can expect to see. This article will delve into the key findings in their latest research report - Understanding Modern Travel Trends - and highlight the most important 'need-to-knows' for both travel brands and marketers alike.

Hotel Construction Pipeline U.S.
Rendering of the Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia

U.S. Hotel Construction Pipeline Kicks off Q1 2024 with Growth and Record-Highs

As seen in the Q1 2024 U.S. Hotel Construction Pipeline Trend Report from Lodging Econometrics (LE), at the end of the first quarter, there are 6,065 projects with 702,990 rooms in the pipeline. This new all-time high represents a 9% year-over-year (YOY) increase in projects and a 7% YOY increase in rooms compared to last year.

Global Hotel Industry Performance
Meguro River, Matsuno, Japan - Unsplash

Fewer Global Hotel Markets Recording RevPAR Growth, Japan Being the Big Exception

STR's global 'bubble chart' update for the four weeks ending 6 April 2024 shows 60% of markets with year-over-year growth in revenue per available room (RevPAR). That volume was noticeably less than the 77% of markets with growth in our last update, showing more of the world has reached a normalization period.

Meeting Trends
Attendees in an auditorium - Unsplash

Latin American 2024 Meetings & Events Trends

Meeting professionals in Latin America are shown to have the highest levels of optimism of any region when it comes to the health of the meetings and events industry. In fact, 86% said they would rank themselves as 8 or higher on a scale of 1-10. An impressive number. And 73% expect their meeting spend to increase from 63% in 2023.

State Of Talent Report
Source HSMAI

Return to Office (RTO) and Hybrid Work Models: Adapting to New Ways of Working

In recent years, the realms of sales marketing, distribution, and loyalty have undergone significant transformation in response to the challenges and opportunities brought about by remote work. Discussions held during HSMAI leadership meetings and conferences within these sectors have illuminated the evolving dynamics of the workplace, emphasizing the importance of happiness, productivity, and equity in this new era.

Market Report U.K.
Mobile Gross Travel Bookings U.K.

5 Things to Know About the U.K. Travel Market in 2024 and Beyond

In 2023, the travel market in the United Kingdom experienced significant growth, with gross bookings increasing 19%, driven by robust expansion in online bookings, mobile transactions and key sectors like airlines and car rentals.

Market Report U.S.

STR Trends in the Hospitality & Lodging Industry - By Sean Skellie

Our clients typically want to understand the current and past trends of the lodging industry and how it may impact their project or its ownership structure and overall financial performance. To this point, Grey Hospitality has collected industry data on the past few years and placed in this addenda items to our research.

Meeting Trends
Attendees in an auditorium - Unsplash

Asia-Pacific 2024 Meetings & Events Trends

Meeting professionals in this region are expecting a steady overall increase in activity in 2024. This steady increase balances growth with cautious optimism in most categories due to a variety of factors.

Market Report UAE
Source WTTC

Travel & Tourism in the UAE Reaches New Heights, According to WTTC

Last year, the sector grew by more than a quarter (26%) to contribute a record-breaking AED 220BN to the UAE’s GDP representing 11.7% of the entire economy. This exceeded the previous record set in 2019 by almost 15% and underscores the sector’s pivotal role in the nation’s economic framework.

Meeting Trends
Attendees in an auditorium - Unsplash

European 2024 Meetings & Events Trends

Slightly more conservative across the board, yet positive in outlook, European meeting professionals expect a moderate increase in activity level compared to North and Latin American regions. However, high levels of optimism regarding the overall health of the industry are firmly in place. 79% said they would rank their confidence level as 8 or higher on a scale of 1 to 10.

HSMAI Commercial Strategy
A ladder - Unsplash+

HSMAI Report: Taking Commercial Strategy To The Next Level

This report and accompanying Commercial Effectiveness Organizational Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.