As the number of hotel distribution channels, marketing tools and rate types increase - and the cost for each booking varies - so does the need for determining a hotels optimal business mix (OBM). But with so much data to process and analyze, coming from multiple sources, the challenge is to maintain a high-level perspective on the hotels overall revenue goals and needs.
From big brand to cult destination
A New Brand Campaign Video Featuring Huang Embodies an Active And Healthy Lifestyle, Transforming Westin Into A Fitness Studio On The Move
Hotel and resort marketers have a powerful secret weapon, which in many cases is grossly underutilized: their call center reservations team. Even for hoteliers with a robust direct website, call centers remain a vital link in the booking and communications chain and are a near boundless source of guest information and insight.