Bad news. The cart abandonment rate in the travel industry is higher than any other - with abandonment rates of 81%. The good news is, weve researched and benchmarked the global top 50 travel websites to bring you the best practice on reducing booking abandonment while keeping your customers happy.
On July 20, Sweden's Patent & Market Court asserted that Booking.com's narrow price parity clauses (which dictate that a hotel cannot offer a better price on its own website than on the OTA) had the potential effect of restricting competition in the online travel market.
In partnership with HEBS Digital, The Resort at Pedregal has launched a new website with several leading-edge features that will captivate guests long before they arrive at the award-winning property.
There is an apparent trend showing social media platforms are shifting more towards 'authentic; usage of the platforms that encourage community building, and were seeing more features and changes coming as a result. Staying on track with these changes will be important for the long-term success of your campaigns.