Why It's One of the Most Important Online Revenue Drivers
Bad news. The cart abandonment rate in the travel industry is higher than any other - with abandonment rates of 81%. The good news is, weve researched and benchmarked the global top 50 travel websites to bring you the best practice on reducing booking abandonment while keeping your customers happy.
On July 20, Sweden's Patent & Market Court asserted that Booking.com's narrow price parity clauses (which dictate that a hotel cannot offer a better price on its own website than on the OTA) had the potential effect of restricting competition in the online travel market.
If you havent taken advantage of your hotels Google My Business listing, whats the holdup? This free local search tool opens the door to a bevy of SEO opportunities and increased awareness for your property. Whether its a hotel or bed & breakfast, you can use Google My Business to better promote your property and increase your presence in local search.