Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.
Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. A few trends are visible across the board in the social media world, and this month weve seen features that are focused on improved integration and making more information available to both marketers and users alike. Lets take a look at each update and how theyll affect hotels and resorts.
Typically, hotel marketing teams are focused on attracting transient consumers, rather than assisting the hotels group and corporate sales teams.
A letter from Hyatt Hotels Corp.'s global head of sales and revenue Jack Horne announcing the hotel company's decision to cut meetings commissions from 10 percent to 7 percent landed more like a feather on the desks of meetings professionals last week, compared to the anvil dropped by Marriott International in January.