Social media advertising has become a seemingly unstoppable force that is transforming the ways hoteliers allocate their marketing funds.
Its no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs.
Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking.
We may not have the crystal ball, but its hard to miss these trends that are likely to be shaping your marketing come 2020 and beyond.