Topic - Sales and Marketing

Here today, gone tomorrow. We all know hotel marketing moves at a rapid pace. Tactics that crushed it last year may no longer even be relevant today. So, what’s worth exploring and expanding... and what needs to be jettisoned? continue reading →

Vizergy® announced the release of a new industry whitepaper, written by Tim Henthorn, CEO of Accubase Inc., that discusses TargetingHub™ and how the solution makes a data driven omni channel approach to marketing easier for hoteliers and marketers across industries. continue reading →

Islamorada Resort Collection, a group of upscale resorts in the Florida Keys, has selected Tambourine to handle website and digital marketing efforts for its portfolio properties. continue reading →

Landor, a brand consulting and design agency based in New York City, created the logo which features vivid orange and yellow hues, and a rich blue color for the Comfort name. continue reading →

Distribution challenges for the hotel industry include the rising cost of customer acquisition, the ownership of customer data, the lack of loyalty from customers, and the growing popularity of Airbnb. Yet, some interesting players have taken a different approach by going after niche markets. continue reading →

Hotel social media monitoring needs to go way beyond Trip Advisor continue reading →

The HEBStrategy Q2 takes a look at the full Google Ecosystem and offers strategies for hoteliers to reach potential guests throughout the travel planning journey. continue reading →

This month, the latest digital innovations include new publishing features on Google My Business listings, the new Google Outstream Video Ad format, and new Instagram profile bio features. The industry is also abuzz with the fast-approaching launch of the GDPR. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed. continue reading →

Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. And this is where many hoteliers are falling down. Because it’s not just about the number of travelers on Facebook - rather, it’s how you use Facebook to influence the traveler’s path to purchase. Here’s how you can achieve your marketing goals at all stages of the funnel. continue reading →

Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to your hotel. Today, we want to turn things around and recommend a few things NOT to do! continue reading →