Topic - Sales and Marketing

The changes were spurred when the professional networking site discovered that the top 1% of content creators - also known as power users, or perhaps influencers - were receiving the vast majority of engagement with their posts. continue reading →

An AI-powered platform will allow hoteliers to activate all their guest data and drive guest engagement with one-to-one marketing continue reading →

Now available for viewing and download, the HEBStrategy Q4 2018 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. continue reading →

Gift cards can be an effective way to increase online sales, acquire new customers and encourage return visits. Arm yourself with these tools, tips and tricks to master this relatively underutilised revenue stream. continue reading →

Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to spamming their list with nothing but discounts. continue reading →

According to surveys, word of mouth marketing impression results in five times more sales than a paid impression and people are 90% more likely to trust a brand endorsed by a friend. continue reading →

When it comes to marketing, few tools are as powerful as social media. Thanks to their sizable caches of personal data, platforms like Facebook and Instagram have made it easier than ever for brands to target specific markets based on age, location, gender and interests. continue reading →

As Q4 begins and the holidays approach swiftly, it’s time for hotel marketers to kick their digital marketing into high gear. From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform, here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level. continue reading →

Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their best practices for having destination content on your hotel website and how it can help drive more direct bookings. continue reading →

Social Tables has released a free workbook of exercises tailored to guide hotel properties and chains through effective segmentation of groups and meetings business. continue reading →