Topic - Sales and Marketing

Webinar: Barcelo, Interlude, Facebook and Nordic Camping Talk Optimizing Revenues, Pricing and the CX
August, 13 2019
Squeezing out revenues at every opportunity – whilst still delivering a superior CX - is now top priority for travel companies. Margins are under pressure and customer expectations are rising. Those companies who crack this new status quo will be the real winners. And it all comes down to data. continue reading →

Fuel Hotel Marketing Podcast: Episode 119 � Dominate The Competition With These 15 Triggered Messages
August, 12 2019
Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty, improve the guest experience, and drive more revenue. In this episode, the Fueligans break down a recent blog article that discusses 15 triggered messages that you should be sending to your guests continue reading →

Making PPC Search Ads Work For Your Hotel
July, 24 2019
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. continue reading →

Fuel Hotel Marketing Podcast: Episode 117 � What Hotel Marketers Can Learn From Amazon�s Secret To Success
July, 17 2019
If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits of our guests. However, not everything a guest does is constantly changing. In this episode, we look at a famous quote from Amazon’s Jeff Bezos and discuss what it means for hotel marketers. continue reading →