Topic - Sales and Marketing

We may not have the crystal ball, but it’s hard to miss these trends that are likely to be shaping your marketing come 2020 and beyond. continue reading →

The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. The group booking segment is experiencing a similar period of growth, and the potential for hoteliers to capitalize has, perhaps, never been more imminent. continue reading →

It’s no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. continue reading →

Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it’s important to keep some important best practices in mind. So, without further ado, here’s our list of the top five email marketing best practices for hoteliers. continue reading →

Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to booking engine, causing more than a few worried glances among those who rely on direct online bookings for revenue. Google had previously been an ally in bringing qualified visitors to hotel websites but has now become your biggest competitor. continue reading →

Social media advertising has become a seemingly unstoppable force that is transforming the ways hoteliers allocate their marketing funds. continue reading →

Millions of followers and slick brand campaigns are not the only measures of success on social media. Lots of small businesses are making a mark with some smart thinking. continue reading →

Under the leadership of Debbie Male, Head of Sales for Europe, the new teams will be based in offices in key European cities to reinforce IHG's commercial sales and B2B presence across these markets. continue reading →

To make the most of your hotel’s marketing efforts, be sure you’re aligned with your DMO’s top-of-funnel campaigns. continue reading →

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. In fact, there are so many metrics available that instead of asking, 'What metrics can we track?' the question becomes, 'Which metrics must we track?' continue reading →