Topic - Sales and Marketing

What Is 'Programmatic Advertising' and Why Should Hotel Marketers Care?
July, 18 2018
What exactly is programmatic advertising? Simply put, programmatic advertising is a way to automate and scale hotel advertising. It gives hotel marketers the ability to deploy advertising to specific audiences (ie. Men with a household income of 150K+ that live in Fort Lauderdale) wherever they congregate across a vast global array of websites and networks. continue reading →

Why Is Hotel Marketing So Hard? (And What to Do About It)
July, 4 2018
If you’ve been in the hotel industry long enough, you’d remember when having a few wholesalers’ contracts, a fancy brochure and a telephone number were pretty much all you needed to stay in business. The bad news is that the good ol’ days are gone for good. Hotel marketing is getting more and more complicated, and it’s unlikely that the trend will revert any time soon, so you’d better be prepared to overcome new obstacles and challenges every week. continue reading →

Hotels Are Still Tripping over Themselves to Offer Free Goodies to Fake Influencers - The Next Web
June, 26 2018
Brands and businesses everywhere are starting to adopt new forms of advertising that involve partnering with so-called “influencers” on social media. But how willing are they to vet the actual accounts on whom they spend hundreds of dollars? Apparently not much - even when the account in question is an obvious fake. continue reading →

Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition - By Margaret Mastrogiacomo, Vice President Strategy
June, 21 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile-first index as it rolls out to more websites; Bing pilots in-market audiences; and Instagram gets more serious with Stories by adding e-commerce features. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed. continue reading →