Topic - Yield Management

The following is a brief excerpt from The 2019 Smart Decision Guide to Hospitality Revenue Management. Now in its fifth edition, this title is widely considered to be the industry’s most authoritative resource on next-generation hotel revenue management. The new edition is now available for complimentary access. continue reading →

Last month, Starfleet Research, the leading provider of best practices IT market research for the hospitality industry, released The 2019 Smart Decision Guide to Hospitality Revenue Management. Now in its fifth edition, this title is widely considered to be the hotel industry’s most authoritative and comprehensive resource on this topic. The new edition is now available for complimentary access. continue reading →

The ultimate goal for hotels is increasing the revenue per available room (RevPar). And this is achieved through a delicate balance of room occupancy and average daily rate (ADR). For hotels where wholesale is a major part of their business mix this means finding the sweet spot between wholesale and higher yielding direct and OTA business. continue reading →

Taking control of inventory is critical to your hotel’s success, and hoteliers are on a mission to reclaim their financial position, by mastering this art to see benefits to the bottom line. Revenue Management expert Joe Ellingham founder of Revenue Team shares his tips to help you plan ahead. continue reading →

In recent years, the role of the revenue manager has expanded. Revenue managers are now charged not to just maximize revenue, but profits as well. With the aid of multiple data sources, sophisticated models, and article intelligence, revenue managers have mastered the science of maximizing revenue. However, they are still learning to master the maximization of profits. continue reading →

Revenue Management is knowing how the hotel business will behave / Respond to certain actions.Action are based on Forecasting. Forecasting is looking into the future and predicting Market and Hotel Demand. continue reading →

More bookings, higher rates, better occupancy … what do you think is top of the mind for every hotelier? Yield – how much revenue all of the above get you. continue reading →

Covering the Latin American hotel landscape, the new regional report concerns nearly 1,600 global chain properties whose prices are tracked by Rate Insight. As part of a project that started with the release of our global LOS report, it digs deeper into the data to reveal regional: Discounting frequency and size; Discounting strategies distribution; and Discounting strategies by categories and stars. continue reading →

Revenue management discipline was non-existent until a few years ago. Started in 1980s from the airline industry, the techniques are now adopted across industries and businesses are growing exponentially ever since. continue reading →

What determines how revenue managers set and adjust their prices? It’s a common question with a seemingly obvious answer: many factors. Most of them relate to supply and demand, an important indicator being your competitors’ pricing. But how do you know you’re comparing apples with apples when looking at your competitors’ prices? continue reading →