Hotel Technology Resource
October, 26 2016
How to Use Online & Voice Channel Analytics to Fully Understand True ROI from Digital Marketing Background
As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine and track the contribution of digital marketing campaigns to voice reservations. Read More
MS In Your Pocket
WTM Launch: Mobile PMS App from Hotelogix
Cloud-based PMS provider introduces its revolutionary new mobile app – the ‘PMS in your Pocket’ Read more
Hotel Reputation Management
TrustYou Launches Extensive Partner Program 'TrustYou Connect' Offering Free Guest Feedback Solutions
TrustYou, the world's largest guest feedback platform, today announces the launch of TrustYou Connect allowing eCommerce providers like PMS, CRM, IBE, RMS, OTA, and GDS to integrate TrustYou’s guest feedback platform. More than 20 partners worldwide such as FASTBOOKING, Cloudbeds and eRevMax have already integrated with TrustYou Connect to offer guest feedback solutions to thousands of hotels across the globe. Read more
Search Engine Marketing
Lodging Interactive Offers Search Engine Marketing To BookingSuite Hotels
Lodging Interactive today announced it is offering special Search Engine Marketing (SEM) programs to all BookingSuite hotel customers. It was announced last week, via an email to all hotel members, that BookingSuite would no longer provide SEM services to its member hotels effective January 1, 2017. Read more
Distribution Technology
DHISCO Expands Its Global Reach With Three New Partnerships
DHISCO Inc. today announced new partnerships with Ultimate Jet Vacations, Rustar Tourism and designed help automate their systems and services while broadening the sales reach of DHISCO’s more than 110,000 hotel partners around the globe. Read more
Big Data In Hospitality
How Big Data And Analytics Are Changing Hotels And The Hospitality Industry - AIRS
The hotel and hospitality sector caters to millions of travellers every day, and each one of them checks in with their own set of expectations. Meeting those expectations is the key to getting people to return, and increasingly hotel and leisure operators are turning to advanced analytics solutions for clues about how to keep their customers happy. Read more
Customer Alliance & Tripadvisor Partnership
Strengthened Partnership Between Customer Alliance & Tripadvisor
The TripAdvisor-Customer Alliance process auto-completes the fields for creating a TripAdvisor account with the guest information gathered from Review Analytics. The customer merely needs to confirm they would like to create their TripAdvisor account after completing their review form. Read more
Whitepaper - Partnerships, Data & Mobile Security
What’s Your Travel Partnership Strategy?
EyeforTravel’s latest whitepaper uncovers how companies are finding success with efficient partnerships & data sharing Read more
The Connected Guest
The 'Connected Guest' - What Do They Really Want? - By Jos Schaap
The 'Connected Guest' - What Do They Really Want?
Guests are embracing new technologies and apps on a daily basis, and hotel companies are trying their best to also get into the fray by developing their own guest facing applications to drive loyalty. All of this comes during the most fascinating time for the hotel industry as it grapples with the disruption from alternative lodging companies such as Airbnb and HomeAway. Read more
The 2016 Travelers Mindset Conference
HeBS Digital & Google Discuss How Hoteliers Can Use Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs
Last week, hoteliers arrived at Google’s NYC headquarters for 'The 2016 Travelers Mindset Conference: Using Smart Data Marketing to Drive Direct Bookings and Lower Distribution Costs.' Speakers from HeBS Digital & Google discussed the various ways hoteliers can use data to build a digital marketing plan that reaches the right people, at the right time, on the right device to win the booking. Read more

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