Hotel Technology Resource
December, 8 2016
How to Jumpstart Your Hotel's Direct Bookings through Search Engine Marketing
How to Jumpstart Your Hotel's Direct Bookings Through Search Engine Marketing - By Mariana Safer and Carmine Fischetti
With 61% of leisure travelers saying they use a search engine for planning travel online (Google), and hotel SEM campaigns typically reaching people closer to the 'I want to book it' phase of their travel planning journey, allocating the right amount of budget and resources to SEM is important for getting in front of the right travel consumers, at the moment they are ready to book. Read More
Hotel Online Distribution
SiteMinder Officially Opens in Galway, Says It Is More Ready Than Ever for Europe’s Hotels
Less than four months since announcing its entry into Ireland, the global hotel industry’s leading cloud platform, SiteMinder, is formally opening its newest office in Dockgate, Galway, today with a ribbon-cutting ceremony to celebrate its recruitment of nearly-100 multilingual sales and customer support professionals to support hotels across Europe. Read more
Centro Europeu And ERevMax Partnership
Centro Europeu and ERevMax Forms an Industry-Academia Partnership
Centro Europeu and eRevMax forms an Industry-Academia Partnership
This unique Industry-Academia tie-up has been created for imparting students with relevant hands-on training on multiple hotel technology solutions that has become critical for new professionals to know. Read more
Mobile Access Locks
Valcartier Hotel Installs Dormakaba Saflok RFID Electronic Door Locks
Valcartier Hotel
Dependability, Client Trust Drive dormakaba Selection at Largest Resort in Eastern Quebec Read more
Hotel Reputation Management
ASKA Hotels Sees Tremendous Reputation Increase Through TrustYou Partnership
Direct Bookings, Online Reputation, Guest Feedback and Management Responsiveness Improved by Implementing TrustYou’s Guest Feedback Platform Read more
Oracle Hospitality Solutions
Outrigger Hotels Leverage Oracle Property Management to Elevate the Guest Experience
In a recent Oracle interview, Outrigger’s Alan White, Senior Vice President and CIO, discusses partnering with Oracle Hospitality for the long term with the aim of driving growth and maximizing opportunities in key tourism destinations across the Pacific, Australia and Asia. Read more
The Battle For Direct Bookings
When a Direct Booking (Maybe) Isn’t a Direct Booking - Tnooz
Where does the intermediary’s relationship with the customer end and the airline’s begin and what exactly is a direct booking? When you gather travel distribution execs together, inevitable discussions ensue around collaboration, emerging technologies and the power of Google and other companies including Facebook termed gatekeepers, but, a recent event sought to move the debate on a little. Read more
Digital Marketing
New LUMA Hotel Times Square Website Embodies Flair of Iconic Neighborhood
LUMA’s new website is powered by HeBS Digital’s award-winning, proprietary smartCMS v7 technology. This includes a complete Merchandising Platform, featuring Reservation Abandonment Applications and a Smart Personalization Engine for targeted, one-to-one marketing. Read more
Guest-generated Content On Social Media
New Tool Helps Hotels Harvest Guest-Generated Content
New Tool Helps Hotels Harvest Guest-Generated Content
Tout enables hotels to find, capture and obtain usage rights for guest-generated content on social media. Tout has been tested at various hotels in recent months and is now available to all clients of Tambourine. Read more

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In Brief...

Managing Guest Expectations
How to Impress Hotel Guests in the Digital Age - By Ashley Proceviat

Hotel Distribution Suite
Hotelchamp and Availpro Are Pleased to Announce Their New Partnership

Mobile Text Messaging Platform
Guestext Personalizes Guest Communications for the Hospitality Industry

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