What exactly is programmatic advertising? Simply put, programmatic advertising is a way to automate and scale hotel advertising. It gives hotel marketers the ability to deploy advertising to specific audiences (ie. Men with a household income of 150K+ that live in Fort Lauderdale) wherever they congregate across a vast global array of websites and networks.
What does the hospitality industry need to attract future employees to properly compete in the workplace?
Radisson Hotel Group yesterday announced the appointment of Kristen Richter as Vice President of Revenue Optimization in the Americas. In this role, Richter will drive the overall Revenue Optimization vision and strategies in the Americas, working closely with global partners to define new best practices.
West Coast office opened in California to address growing demand in construction industry